Doing better on the web #2

Here is the next 10 minute win for doing better on the web with the Church Admin Plugin.

The next thing that will help your search and AI visibility is a bit more under the hood, but with the Church Admin Plugin just as simple.

It’s called “structured data”. It is a way of putting the key data about your church in a format that search engines like. Thankfully you don’t need to know the format or understand it, you just need to fill out a quick form in the Settings area of Church Admin.

Click on “Create structured data” in the Settings section of Premium Church Admin.

Then you will be presented with a simple form to fill out.

The first part is the basics of contacting the church.

The next part is important for search engines! It is adding the web addresses of other church pages like Facebook, YouTube. There’s space for a couple of extras – in the UK , the Charity Commission URL is worth adding too.

The last section is some details about the church. The founding date adds credibility as does denominational affiliation if you have one.

Once that is done, each web page will have that data in a machine readable form that search engines and AI love. Your users won’t see it unless they “View source” on the page.

The plugin adds your service details automatically, so make sure you have set up Services in the plugin too.

On the sermon and calendar pages of your site, the plugin adds the “structured data” versions under the hood automatically.

In 2026, when people are using chatGPT or reading the AI overview at the top of a Google Search, filling this in will really help you do better on the web.

All of this is part of the Premium version of the plugin, so do upgrade if you haven’t already!